TheBoxBusiness Academy

World Class Affiliates aren’t born overnight.

TheBoxBusiness Academy gets you there by improving your systems, developing your coaches, attracting new leads and retain current athletes by increasing the athlete experience!

Get Access Today!

Feed Your Funnel

The biggest pain affiliates struggle with is attracting new athletes.

Download our FREE Report “Feed Your Funnel: 7 Proven Strategies to to Generate More Leads for your Gym.”

Download the guide!

a·cad·e·my (noun): a place of study or training in a special field.

What makes a World Class Affiliate?

An unforgettable athlete experience with coaches making a healthy living, owners having more time to focus on their business and their family and systems in place to run everything. TheBoxBusiness Academy provides all the tools and training to take your affiliate to the next level.

Automated Sales & Marketing

Fully integrated email marketing campaigns targeted towards new leads, current athletes and lost members. Increase retention, automate sales and more.


Complete Systems

From conducting the first visit at the gym, to taking them through their first introductory class. The foundations experience to their first 30 days, 90 days, 6 months and beyond. Keep your members engaged and have all the tools to track their journey.

Enhance the Athlete Experience

Programs and systems to increase the entire athlete experience and create raving brand ambassadors…including a comprehensive retention program.


Policies, Contracts, & Procedures

All the paperwork you need to legitimately run your business. From a coaches handbook, new athlete welcome packet, trainer agreements, personal training, waivers, sexual harassment, accident reports, emergency action plans and more! Over 20 complete documents and templates.

Seminars & Programs

A full list of outlines for seminars and programs that have generated over $10,000 for my business this past year. A few of the 10+ seminars include: Mobility, Nutrition, Olympic Weightlifting, Powerlifting, Pull-Ups/Muscle-ups and so much more!

12 Month Strategic Marketing Plan

Designed to simplify your marketing efforts and to enhance the athlete experience.

“The proven system to become a World Class Affiliate”

Take the 7 Day Preview

As a FREE gift, we’ll send you our Report “Feed Your Funnel: 7 Proven Strategies to Generate More Leads for Your Gym”

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Coaching Development Program

Turn you and your staff into professional World Class Coaches. Start with the foundations of coaching to growing into a leader for your gym and understanding all aspects of the business. Designed by a CrossFit L1 Seminar Staff Intern.

Internship Program

A complete system on how to select, train, coach and evaluate potential new coaches. Get help so that you focus on growing your business, working on it and not working in it.

Website Optimization

A complete analysis of your website to optimize it to convert visitors into paying members.

Private Facebook Mastermind Group

To keep you accountable and help support you on your journey to grow your business, join other affiliate owners who have invested in their future.


An Extensive FAQ

Have a simple or complex question, there’s a good chance with all of our experience, someone has answered it before.

Lifetime Membership

Enjoy Lifetime Membership to TheBoxBusiness Academy

What Other Affiliate Owners Are Saying

Don’t just take it from us, let our friends do the talking!

“The strategies and actions presented in TheBoxBusiness Academy have helped me put the plug on my leaky retention strategy. Now we’re developing interns and just sent two to become CrossFit Level 1 Trainers”

Brad Vickers

Owner, CF-L1, Bluff Street CrossFit

“Mike and TheBoxBusiness built us a professional website and gave us many hours of FREE consulting. He was so passionate about our business and took the time to make sure we had everything laid out. I can’t wait until TheBoxBusiness Academy rolls out!”

John Shepard

Owner, CF-L1, CrossFit Punta Gorda

“Mike helped us develop our new website and get new members in the door with an effective lead generation program. He took the time to understand our market and develop a strategic plan to help us get over the 100 member hurdle. His passion and vision are authentic and real. ”

Debbie Rosslan

Owner, CF-L1, CrossFit Unstoppable

Take Your Gym to World Class Status

Download our FREE Report “Feed Your Funnel: 7 Proven Strategies to Generate More Leads for Your Gym”

Download our FREE Report!